Is The Gift Card a Good Gift?December 14, 2007 by Kyle 5 comments • Filed Under Consumer News
I have a little more Christmas shopping to do and I was thinking of buying a few gift cards for family and friends. I have noticed a lot of debate recently with people weighing in with their opinion on whether they feel the gift card is a thoughtful gift or just a sorry excuse for a gift. Here is when I think gift cards make sense:
Food and Drink Gift Cards are great
I have a friend who loves Starbucks but complains about the expense. So a Starbucks gift cards would be very appreciated by this person. It provides a special treat without the worry over the expense. I think a gift card is kinda cheesy in the case of the friend who is very athletic so I buy them a $25 Sports Authority gift card. Not very personal, plus you can’t do a whole heck of a lot with $25 at Sports Authority, where that buys 5-6 cups of Java at Starbucks. Other good examples of “treat” gift cards include Jamba Juice and Coldstone Creamery. Especially for teenagers, they love ‘em. Also, I like the iTunes gift card for music lovers because you can get quite a bit of music for $25!
Only give the gift card when it won’t create more spending
I once got a gift card for Brookstone for $25. For those of you who are not familiar with Brookstone, the only thing they have that costs $25 or less is their free catalog and some luggage locks, which I ended up buying and have never used! If you are giving a gift card to a place like Brookstone or Sharper Image, only do it if the amount of the card actually lets the recipient buy something decent without having to fork out their own money. Otherwise you are buying a partial gift for someone and telling them they can buy the rest of it if they want!
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