Abandon Shopping Cart: 17 Online Retailers Who’ll Bait You Back with a Coupon

July 18, 2014 by Kyle

(Updated 10/26/17) Have you ever been shopping online at your favorite store, add items to your cart, then decide to not make the purchase for one reason or another? Maybe it was just to expensive. Maybe the shipping costs were a deal breaker. Whatever your reasoning for abandoning your online shopping cart, some popular online stores are now sending a follow-up email to try and entice you back with a coupon or discount to complete your purchase.

17 Online Retailers Who'll Bait You Back with a Coupon

So why not use this information to your advantage and try to get a coupon to save save some money. For this “coupon trick” to work you need to have an account at the retailer’s site and be logged-in when you abandon your cart. I have actually talked about this trick before in this post, Frugal Hack #5: Abandon Your Virtual Shopping Cart & Score a Deal.

So I decided to “back up” my older post and try and figure out exactly which popular stores are actively using this tactic. I should also add that many online retailers are sending out an email reminding you of your abandoned cart, but most are not handing out a coupon code to entice you back and help you save some money. But awesomely, here are 17 online stores that currently are.



~ So 10DollarMall.com, which specializes in “cheap clothing” for men, kids, and women, their words not mine, will send out an email with a 10% off coupon code (I have heard they’ll also send out a 20% code as well on occasion) when you abandon your virtual shopping cart.

Definitely worth a shot, especially if you can’t find a coupon elsewhere.

Babies R Us/Toys R Us.com

Babies R Us

~ If you’re buying something from Babies R Us.com or Toys R Us.com and you can’t find a coupon or free shipping offer it may be worth abandoning your cart and checking your email the following day.

They are notorious for offering an incentive to get you to come back and finalize your purchase. My example above was fairly lack-luster but it’s always worth a shot.

See Also: 9 Ways to Hack Your Black Friday This Year to Save Money and Time

Bass Pro Shops.com

Bass Pro Shops

~ Now here is a great example of using this strategy to your advantage. The Bass Pro Shops coupons we are given are typically pretty bad. Maybe a decent free shipping coupon code on occasion but that’s about it.

So when I was given a $20 off $100+ coupon via email when I abandoned my online cart, I was pleasantly surprised.

Bed Bath & Beyond.com

Bed Bath & Beyond.com

~ The next time you are shopping at the Bed Bath & Beyond website and don’t have access to a coupon, just abandon your cart and wait for this beautiful 20% off any single item coupon to show up in your email in-box. Couldn’t be easier.


Best Buy

Birchbox.com sells high-quality beauty and grooming products. Make sure you never pay full price when shopping on their website.

A great way to make this happen is to register, add stuff to your virtual cart, proceed to the billing page, then say “Adios!” You stand an excellent chance of getting a 20% off $35+ coupon via email.

Cafe Press.com

Best Buy

~ The next time you are shopping at CafePress.com and about to finalize your purchase, hold your horses for a second McFly.

Abandon your purchase and close your browser window and wait for your 20% off coupon code to magically appear in your email inbox.



~ We often have a bunch of Crocs.com coupon codes here on Rather-Be-Shopping.com but they are rarely as good as this 20% off coupon you’ll get when you abandon your online shopping basket.

Get your next pair of Crocs sandals on the cheap.

Dick’s Sporting Goods.com

Dick's Sporting Goods

~ For those who are always looking for a deal on sporting goods and athletic apparel, abandon your Dick’s Sporting Goods virtual cart and wait for the coupon to show up via email.

We were able to score a 10% off coupon code.

See Also: All the Popular Retailers With Live Chat Operators Who Hand Out Coupons



~ In order to get a JCPenney.com coupon via email you don’t even have to add items to your online cart. All you have to do is view some items and it’ll trigger an email with a link to get coupon codes.

Of course you’ll need to be logged into your JCPenney account with a valid email address to get the correspondence.



~ I was able to score a $20 off $80+ coupon code from J.Jill just by logging into their site and clicking around for a bit.

In order to have a better chance of getting a coupon emailed to you I would go ahead and add stuff to your virtual cart.

I have also seen coupons for free shipping on your entire order handed out similarly via email.

Kate Spade.com

Kate Spade.com

~ I think Kate Spade really has their “abandon-cart “strategy figured out. I found the above email, which included a 15% off coupon code, to be perfectly done (clear, short & sweet) and quite persuasive.

If I were a chick I’d be shopping at Kate Spade as we speak.

Levi Store.com

Free Shipping coupons

~ Levi also does a nice job with their abandon cart emails. A 25% of coupon for Levi is pretty dang sweet and gives you savings that most (if not all) coupon websites just can’t provide.

Love it. FYI, you just might have to wait close to 48 hours to get your email from them.



~ While I personally have not received an “abandoned cart” coupon from Macy’s, I have it on good authority that it’s just a matter of time.

But…they’ll happily send you a 15% off coupon code to your inbox just for registering for the Macy’s email newsletter.

Office Max.com

~ While the above email image from Office Max.com only shows a free shipping offer, which they always have available, they are known for frequently sending out abandoned-cart incentives.

Worth a shot, especially on larger purchases.


~ The next time you’re shopping at Proflowers.com and looking for that prefect bouquet for Mom or that special someone, abandon your dang virtual cart and get a quick 10% off your purchase.

In the above email you’ll also get a free glass vase with your online purchase.

Purity Products.com

Purity Products.com sells popular nutritional supplements and vitamins.

If you shop with them regularly, you definitely should try the abandon cart strategy as you’re almost guaranteed to get a coupon in your inbox to save money.

The above example gave the recipient free shipping on top of the 30% off coupon.


~ Yeah, what the heck are you waiting for? The next time you can’t find a Shutterfly coupon just log-in, add stuff to your cart, then log-out.

You stand a great chance of getting a 20% off promo code (or better) in your email inbox. I’m all over this one when I make our family Christmas photo cards this year.


~ Williams-Sonoma will happily send you a reminder email with a free shipping coupon code attached when you abandon your online purchase.

Yeah, it has a $49 minimum attached but try and buy something from them under $49. Not an easy task.

Ask the Reader: Have you ever successfully used the “abandon-cart” strategy to score a coupon via email? If so, let me know what online retailer it was at and I’ll get it added to this article. Thanks!

By Kyle James

Photo credit to Nicholas Eckhart.

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18 Responses to “Abandon Shopping Cart: 17 Online Retailers Who’ll Bait You Back with a Coupon”

  1. Money Beagle on July 18th, 2014 9:12 am

    Great info. I’ve gotten a coupon or two like this. It’s nice to see this in a consolidated list, and I’m sure there are others that hopefully others find. I can’t remember any other ones off the top of my head.

  2. Kyle on July 21st, 2014 12:13 pm

    Thanks MB, I sure hope to add to my list

  3. Free To Pursue on July 21st, 2014 9:12 am

    Nice to know. I guess there’s yet another benefit to “sleeping on it” before making a purchase. Thanks for the tip.

  4. Kyle on July 21st, 2014 12:14 pm

    Good way to look at. Some might find it a bit passive aggressive but I think it’s a great “coupon hack”.

  5. Flo on July 21st, 2014 10:40 am

    Overstock.com does this. I’ve received a 5% off code, a 10% off code and a free shipping code after leaving an item in my cart.

  6. Kyle on July 21st, 2014 12:15 pm

    Great to know Flo. I actually tried to get an Overstock coupon this way but was unsuccessful, perhaps my order total wasn’t big enough or something. Thanks for coming by!

  7. Maria T. on July 21st, 2014 1:48 pm

    Galls does this too. It is usually a 20% off coupon code sent the next day.

  8. Amy on July 21st, 2014 2:09 pm

    Home Depot also does this. Scored a pretty sweet deal on some materials for a bathroom reno, including a toilet for $40 off by abandoning the cart. E-mail came a day or so later.

  9. Brandi on July 21st, 2014 8:51 pm

    This is an AWESOME post! The ones that offer an incentive to come back are so much better than sites like Overstock, which just stalk you for weeks after you visit the site.

  10. Flo on July 23rd, 2014 6:11 am

    Overstock sent me repeated coupons twice. Once I had a purse in my cart [I think it was 70$ ?] and the second time I was pricing a 3 pc sectional sofa, that puppy went for 3 grand. Maybe it does have something to do with the cost of the item in your cart at Overstock..

  11. samajour on May 20th, 2015 10:32 pm

    Land of Nod offers free shipping. I abandon often to use on top of a sale since only one coupon code may be applied per order.

  12. Mayra on October 16th, 2015 11:10 am

    Adagio Teas also does this–place something in your cart, close the tab, wait, and they’ll send you a $5 off coupon (though you’ll still need to cover shipping.)

  13. Taylor on November 25th, 2015 4:09 am

    Sanrio.com (hello kitty) does it and so does ELF (eyes lips face)

  14. Carolyn on November 25th, 2015 5:02 am

    Vitacost.com sends a 10% off code if you add items to your cart without checking out.

  15. Ongbe on July 3rd, 2016 1:07 am

    Target often sends me $5 off $50 coupon if I have items in my cart.

  16. Nita on December 30th, 2016 11:01 am

    Man crates also does this plus they have awesome products & customer service

  17. Tony on July 17th, 2017 4:14 am

    Haha yeah it’s a funny technique! It works at Hostgator.coom too. You get up to 30% coupon.

  18. Teena on September 25th, 2017 6:59 am

    Overstock.com as well.

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