Amazon Prime Makes It Easy To Collect Little Brown Boxes, But At What Price?

May 27, 2015 by Kyle
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Amazon Prime

(Updated 6/28/18) Amazon Prime members spend about $1,500 a year on cute little brown boxes with arrows on them, and their contents. Non-prime members spend about $625 a year. So this begs the question: How much of the difference ($875) is on stuff you would buy anyways or is the convenience of Prime making you overspend on stuff you don’t really need?

I have written before on the topic of Amazon Prime and even claimed it a terrible purchase. While Prime can make a lot of sense if you’re a disciplined shopper, and price compare significant purchase, it can also be so darn easy to click, buy, and forget.

According to Forbes, only 1% of Prime members will consider another website like Walmart.com or Target.com once they start their shopping session on Amazon. This means that 99% of Prime shoppers aren’t doing any price comparisons, or looking for coupons, which in many cases will help undercut the Amazon price.

If free 2-day Prime shipping is your rebuttal, I’d remind you that Target offers free shipping and returns on $25 and Walmart offers free delivery on $50 or more. Sure, it’s not 2-day shipping, but how many items do you honestly need that quickly?

I’m by no means an Amazon hater, I shop with our Prime membership all the time, but I think it’s worth considering that Amazon might not always be your best option when it comes to price, and the convenience aspect can easily lead to overspending.

Ask the Reader: If you’re a Prime member, do you find yourself buying stuff you don’t really need because they make it so darn easy?

Walmart And Target Being Crowded Out Online By Amazon Prime | Forbes

Photo by Drew Stephens.

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