Amazon “Prime Day”: Joke, Gimmick, or a Shopper’s Dream?

Updated August 4, 2020 by Kyle
comments is all set for their inaugural “Prime Day” starting at 12 a.m. PDT on Wednesday, July 15th. A day when they’ll release exclusive deals to Amazon Prime members every 10 minutes. They’re billing the event as a day when they’ll have more deals, and better deals, than their Black Friday event. They plan on having 7 “Deals of the Day” along with thousands of limited time/quantity “Lightning Deals”.

While the perks of being an Amazon Prime member are pretty cool, is all the hype around Prime Day nothing more than an obvious ploy to build up the number of Prime members or will the deals really be that good?

After all, Prime members spend on average $1500/year while non-members spend only $625 annually so they’d be crazy to not work on obtaining new members.

Here is what you need to know about Prime Day so you can wade through all of the noise and find out of the day is actually worth spending your hard-earned dollars on.

7/15/15 Update:

Here are the Amazon “Prime Day” HDTV deals and when the lightning deals start (Times EDT):

Vizio M49-C1 49″ 4K 120Hz LED Smart HDTV – 11:50 a.m.

LG 32LF595B 32″ 720p LED Smart HDTV – 12:10 p.m.

LG 55UB8200 55″ 4K LED Smart HDTV – 1:50 p.m.

LG 49UB8200 49″ 4K LED Smart HDTV – 5:50 p.m.


Walmart has a 4K 49” HDTV for under $430, off-brand but a good deal. Prime Day - July 15

 UPDATE: Sneak Peek at the Amazon Deals

Amazon just released a sneak peek of the deals they will be offering on Prime Day. Here are the deals they’ve released so far:

  • Fire TV Stick, fastest selling Amazon device of all time, $15 off
  • Kindle, $30 off
  • Fire HD 7, $60 off
  • Fire HD 7 Kids Edition, $60 off
  • 32-inch LED TV, $75
  • 40-inch 1080p LED TV, $115
  • Brand-name 32-inch Smart HDTV, under $200
  • 50-inch 4K TV bundle, under $1000
  • Bose headphones at the lowest price ever on Amazon
  • Chromebook laptop, only $199 (Reg $249)
  • Over 50% off two Nikon COOLPIX cameras
  • Two security camera-kits, $279.99
  • K’NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
  • K’NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
  • Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
  • iRobot Roomba Pet Vacuum Cleaning Robot, under $300
  • Husqvarna mower, under $300
  • 40 lightning deals on DVDs up to 75% off
  • Up to 50% off any of the Harry Potter books
  • Save more than 70% on the Divergent Series Complete Box Set of books
  • Save up to 70% on select kitchen products from Cuisinart, KitchenAid, Foodsaver and Thermos
  • Save up to 50% on select tools for the DIY auto enthusiast
  • Connected Car and Scan Tool products starting at 60% off
  • Road-trip-ready automotive products starting at 50% off
  • Save more than 50% on Drinkwell Platinum Pet Fountain
  • 30% off select clothing, shoes, jewelry, watches & more
  • 60% off Amazon Elements Baby Wipes with code ELEMENTS60
  • Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
  • Buy an Gift Card multi-pack, get $10 in promotional credit
  • Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins

Walmart “Sneak Peek” Deals:

  • Apple iPad Mini 2 for $265 (customers save $174) – 16GB Wi-Fi + 4G (AT&T or Verizon) version. Decent deal. You can currently get this iPad for $299 right now on So you’ll save $34, fairly unimpressive.
  • Black and Decker Drill and 133 piece Home Project Kit for $50 (customers save $30) – Good deal, Amazon sells something very similar for $95.
  • Toshiba 15.6″ Satellite Laptop for $377 (customers save $253) – The specs are really good: Intel Core i5-4210U Processor, 8GB Memory, 750GB Hard Drive. Amazon sells a very similar system for $450. Note: Amazon just lowered the price of this system from $550 to $450 while I was typing this.

 What Products Will Have the Best Deals

While Amazon has been fairly tight-lipped about specific deals, they’ve said to look for the best deals in “electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items.” I take that to mean you’ll be able to find some pretty good deals on end-of-Summer items, stuff they’d be putting on sale anyways in many cases.

Things like patio furniture, garden tools, barbecues, and grilling accessories. I also have it on good authority that you’ll find some good deals on back-to-school supplies, dorm room decor, and back-to-school clothing.

Will the deals match the loss-leaders put out by Walmart and Target for back-to-school? Hard to say at this point, but if you’re a Prime member, I’d definitely spend a few minutes clicking around Amazon on July 15th. Since this is the inaugural year, they just might throw out some great deals on stuff you’d be buying anyways. Prime Day could serve as a great chance to save some money.

An Attempt to Squash the Competition

So there’s this competitor hiding in the weeds, called, that’s getting ready to launch later this year. While still in beta, Jet is a shopping club that will work similarly to Amazon Prime and serves as a direct threat. While they’d never admit it, I think the Prime event is designed, in part, to squash and keep Prime in the forefront of shoppers minds.

By the way, if you’re interested in checking out Jet, you can visit their website and request an invite code. Looks like the annually fee will be around $50.

Still on the Fence?

The single best way to check out Amazon “Prime Day” risk-free is to sign up for a 30-day Amazon Prime Trial Membership. The membership comes with free 2-day shipping on millions of items, Prime Music streaming service, unlimited photo storage, and a free streaming video service. Sign-up for a trial, peruse the deals on Prime Day along with the other perks, and cancel within 30 days and you won’t be charged a cent.

Walmart Joins the Party

Walmart has decided to join the fun and offer 2,000 rollbacks starting on Wednesday, July 15th, with what they are terming a Rival Sale. The deals won’t be 1-day only specials like Amazon, but will instead last for 90 days. They have also reduced their threshold for free shipping from $50 down to $35 as a nod towards Amazon Prime’s popular 2-day shipping.

In an effort to thwart potential Prime members, Walmart spokesperson Ravi Jariwala came out and said, “We just don’t believe you should pay a fee to get a better price.” It’ll be interesting to see if the Walmart deals are similar to what Amazon will be offering. The Walmart spokesperson also said to look for the best deals in the following categories, “electronics, home, baby and toys.”

Ask the Reader: Are you an Amazon Prime member? If so, do you plan on checking out the deals on Prime Day or are you not buying into all of the hype?

By Kyle James

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Carol Y

As a Prime member, I will definitely check it out, but I don’t have a shopping list right now. Guess I better come up with something!


I,m so happy that I,LL probably buy a TV set-flat. I have one very old.


Prime Day is a joke! Amazon is cleaning house, marking down diapers and nutella, and not a big enough supply of the few good items. This is a lesson in how to alienate your potential customers!
I’m already wondering if Prime itself will be worth it….