Will Amazon Honor the Wrong Price on Their Website? (Even After I Hassle Them?)

Updated August 10, 2020 by Kyle

I was laying in bed the other night doing some shopping on Amazon via my smartphone when I encountered a price that was SO good that I sat bolt upright. Yes, I may have a problem. I noticed a REALLY good deal on a new coffee maker directly on the Amazon homepage featured as a “Deal of the Day”. What happened next was quite surprising. Here’s how it all went down…

Will Amazon Honor the Wrong Price?

A Screaming Deal on a Coffee Maker

Amazon Wrong Price

What would you think if you stumbled upon the Gourmia Pour Over coffee maker pictured above on the Amazon homepage?

Would you think the Amazon price was actually $17.99?

For obvious reasons, I definitely did. But then when I clicked on the coffee maker it took me to the product page with a price of $149.99.

I was like, what? They should honor the lower price, this is false advertising.

So I crawled out of bed and started investigating.

See Also: Stores That’ll Give You the Lower Price If Item is Stocked in Wrong Spot

It Was Late…So I Hit Up Amazon Live Chat

Seeing that it was almost midnight I went on my laptop and started a Live Chat with Amazon.

In retrospect, I should have called Amazon as live chat operators have ZERO authority to give me the lower price.

I politely explained the situation and even sent the operator a screenshot of the coffee maker with the $17.99 price tag.

The first operator I chatted with said the $17.99 was simply a reference to “some items in the coffee category being priced as low as $17.99”.

I called BS and asked for his supervisor.

The next 2 chat operators told me basically the same thing and neither one admitted to any mistake by Amazon.

They also stated that they had no authority to change the price from $149.99 to $17.99.

The “Wrong” Price Quickly Disappeared

While I’m chatting with Amazon guess what happened?

Yep, the powers-that-be removed the “Deal of the Day” coffee maker at $17.99 and replaced it with another item.

They clearly realized their mistake but were not about to admit it OR give me the lower advertised price.

What Does the Law State About This Situation?

Is a company obligated to sell a product for their lower advertised price, even when it’s an honest mistake?

I took this question to the Internet and discovered some interesting information.

From the San Francisco chronicle, “In general, there’s no law that requires companies to honor an advertised price if that price is wrong. But don’t expect customers to be happy about it.”

In other words, if it’s a simple mistake it is NOT false advertising.

This makes sense as a pricing error could be disastrous for a small business struggling to get by.

But I know for a fact that many big box stores and websites will give you the lower price if the price difference is not enormous.

Ask the Reader: What say you, should Amazon have given me the lower price?

Have you ever spotted a price, either online or in-store, that was clearly wrong? Did the store or website give you the lower price? Let me know in the comments.

By Kyle James


Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Sandra Olson

I have seen incredibly low prices on Amazon and it turns out they are put there by scammers in the part of the site where you purchase from merchants outside the Amazon “family”. Anyone can set up a “store” and advertise things. When I tried to buy these things…it happened twice….I just never received anything and my credit card was not charged so apparently there is some oversight from Amazon with regard to these outside businesses. It did look as though the sale went through as usual, however. I did receive a notice that the item was “no longer available” but that was after several weeks. I knew it was too good to be true and I didn’t give them any new information, just checked out through the regular Amazon cart. Amazon had my credit card; the scammer didn’t get to see it so no harm…this time. I’ve learned; if it’s too good to be true, run the other way!


I can take this a step further – I actually completed an order through Amazon AND received a confirmation with the incorrect price, but the next day, Amazon sent me an email stating that the advertised price was incorrect and that they weren’t going to fulfill the order. Then they unilaterally canceled the order. I have a huge issue with that, since this wasn’t just a special deal I saw, but an actual completed and confirmed order, so I escalated the issue (at great challenge from the customer service reps) multiple times. The result was that I was told that Amazon reserves the right to cancel any order for any reason and that they absolutely did not care about their mistake or keeping me as a customer. I’m a Prime member that buys a lot – for both personal and fit my business, but they couldn’t have cared less. I even advised them that I would be filing a complaint with the FTC, and the response was, “Do what you need to do.”


“In general, there’s no law that requires companies to honor an advertised price if that price is wrong.