First Responder Discounts: The Popular Stores That Offer Them

Updated March 21, 2024 by Kyle James

While I’ve talked about discounts for military/vets, teachers, and students in the past, I’ve never given First Responders their deserved credit. I’m talking about police officers, firefighters, EMTs, nurses and even correctional officers and paramedics. I discovered that many companies these days happily offer these heroes a generous discount on their purchases. Here are the most popular retailers that I’ve discovered so far.

First Responder Discounts: The Popular Stores That Offer Them

First, What You Need to Know:

The majority of the companies in this article use one of two online services to verify your employment as a first responder.

You’d be smart to register with each so you can start getting your discounts today.

Here are the details…

1. – This service simplifies the process of identifying your identity and employment status.

2. VerifyPass – Similar to but with more of an emphasis on military, responders, students, and teachers.

Also, if you work as a volunteer firefighter or EMT you should be able to register as well.

Now that I got that out of the way, here are the current companies that offer a discount…

Affliction Apparel

Affliction is happy to offer first responders a 15% discount.

This deal on apparel is good for both active and retired police, fire, and EMT.

They use VerifyPass to check if you’re eligible. Sign-up for free NOW.

Clarks Shoes

Clarks offers a discount for active Police, Fire, Nurses, Medical Professionals, and EMT workers as well.

They use to verify your employment status.

The specific discount changes all the time so you’ll want to login and check it out for yourself.


Columbia Sportswear offers a 15% discount via

The discount is good for police, fire, and EMT.

See Also: Veteran & Military Discounts: 90+ Places Where Heroes Get a Deal


Did you know Costco also offers a first responders discount?

Not only will you get a $20 Costco cash card with your new membership, but you’ll score $60 worth of freebies and coupons.

The discount is done via


Dickies is also proud to offer a 10% discount to first responders including nurses, doctors, EMT, and firefighters.

They use SheerID to verify your eligibility.


Save a cool 15% off your purchase the next time you shop at Fanatics.

This includes Police, Sheriff, State Trooper, Corrections Officer, Federal Officers, 911 Dispatcher, Firefighters, Volunteer Firefighters, EMT, and Paramedic.

The discount is good for spouses and family members as well.

Helzberg Diamonds

Score a 10% discount when you shop online at Herzberg or call them at 1-800-435-9237.

Good for nurses, doctors, police, fire, and EMT professionals and their spouses.


Jockey is proud to offer a 10% discount via to nurses, fire fighters, EMTs, and paramedics.

Never pay full-price for underwear again.

See Also: 50+ Places Where Educators Get a Teacher Discount


Leatherman offers a discount via the Leatherman Pro program.

The discount gets you access to deals that top 50% off the original price.

Good for those in Fire (including volunteer), EMS, and LE, nurses, doctors, and police.


Lulu offers a 15% first responder discount.

The discount is good for online and in-store purchases and it’s good for We Made Too Much products as well.

MLB Shop

MLB Shop offers first responders a slick 15% off their next purchase.

This deal is also good for spouses and immediate family members.


Get 20% off all full-priced purchases at the outdoor gear and apparel company Moosejaw.

They use to verify if you’re currently EMT, police, or fire.

Excludes kayaks, canoes, SUPs, cameras, snowboards, skateboards, bikes, skis, and gift cards.

NBA Store

The NBA Store discount works the same as the MLB Shop above, 15% off.

It’s also good for immediate family members and spouses.

First responders can join Club O Rewards for FREE and get free shipping on EVERY purchase, 5% cashback, and additional coupons/perks.

Free for police officers, firefighters, paramedics, and EMT’s.


Quiksilver is proud to offer a 15% discount to EMT, fire fighters, and police.

Excludes gift cards, GoPro camera, and some hard goods.


Via, Reebok offers 50% off your purchase for nurses, physicians, hospital employees and first responders.

This discount is also good for students, government employees, and those in the military.


Roxy happily offers a 15% discount to all first responders.

This discount is available online only and not at any outlet locations.

Saddleback Leather

Saddleback offers a 10% discount to military and first responders (Police/Fire/EMT).

They use to verify your information.

Under Armour

Under Armour offers a 10% online discount for active Police, Fire, and EMT.

After you verify your purchase via you’ll select “Military and First Responder Discount” at checkout.

Vera Bradley

Vera Bradley offers a generous 15% discount to “Police Officers, Sheriffs, State Troopers, Corrections Officers, Federal Officers, Volunteer & Career Firefighters, EMTs, and Paramedics.”

Their discount also includes nurses, doctors, and physician assistants, including their spouses.

Vera Bradley also uses for verification purposes.

Verizon Wireless

Verizon has an excellent First Responders Program.

From their website, “First responders save on their personal wireless plans. Get Go Unlimited for as low as $30/line with 4 lines. Per month. Plus taxes & fees.”

Join visit the above linked page and sign-up for free and you’ll get access to all the current discounts.


Yeti offers a discount program via that includes nurses, EMT, fire, police, and all government employees.

Just verify your service or employment and gain access to Yeti discounts and perks.

Ask the Reader: What first responder discounts and perks have I missed? Let me know in the comments section and I’ll check them out.

By Kyle James

Photo credit to Andrew Magill.


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Anna C.

Can these discounts be applied to volunteer first responders? Many towns have completely volunteer fire/EMT/etc.