Learn To Crack the Price Tag Code at These Major Retailers

Updated March 13, 2024 by Kyle James

Have you ever been staring at that awesome blender at Sam’s Club, dreaming of blending your fruit smoothie with ease, and notice the odd price tag of $125.01 and wonder how the heck they came up with that price? If you are normal, probably not. But after you read this article you’ll be checking every price tag you see because if you know what to look for, you can quickly determine if the price might go even lower or if it’s as low as it’s going to go.

Crack the Price Tag Code at Retailers

How? Well, many stores use an internal pricing system which shows you if an item has been marked down, if it will be marked down again, or if it’s a final markdown. You just gotta be able to crack the price tag code. Thanks to former employees and code crackers like me, you too can join the ranks of price tag checkers. Here are the details from some of your most popular retailers (in alphabetical order):

American Eagle Outfitters

If you love the look and styles of the clothing at American Eagle Outfitters you’ll want to know the codes to make sure you’re getting the best deal. Here is what you need to know:

  • Price ending in .95 – This is full price. Make sure at the very least you have an American Eagle coupon to save some money.
  • Prices ending in .99 or .00 – This is a clearance price and the best price you’ll find on the item. Also, if the item has a separately attached price sticker to the actual price tag it is a clearance item. Ending price on attached price sticker can vary by store.

Best Buy

I have been trying to crack the price tag code at Best Buy for a long time and finally think I made a breakthrough thanks to a thread on Lifehacker where a commenter left some intriguing info. Here is how it breaks down:

  • Prices ending in a .99 – Could be a full price or a sale price. Sale items ending in .99 are typically not that big of a savings. Try to avoid the .99 if you can.
  • Prices ending in a .92 – This is a 1-time price drop at or below Best Buy’s cost. Typically a screaming deal.
  • Prices ending in a .96 – Anything ending in a .96 is an adjusted price designed to beat the price of a competitor.
  • Look for Code “C” – If you see a price tag with a small “C” in the lower right-hand corner, it means the item is clearance and no longer stocked. I have it on good authority that managers are able to give discounts on these products, so be sure to negotiate an even better price.

See Also: Best Buy Return Policy: 8 Things You MUST Know (Plus a Few Hacks Too!)

BJ’s Wholesale Club

Image Credit: Valmg.com

For my readers who live in the eastern United States, BJ’s Wholesale Club also has an internal pricing system that can help you score the best deal possible.

  • Prices ending in a 9 – You’re paying full price for the item.
  • Prices ending in .90 and .00 – Manager’s special discount. These are typically items the store wants to clear out. They are usually discounted 10% per week for a maximum savings of 60% off.
  • Product Codes at BJ’s – These are the numbers on the price tag right next to the item number. Here are the 4 product codes you should be aware of:
  • Product Code 1 – It is a regularly priced item that will be restocked.
  • Product Code 2 – Product is discontinued and once it’s gone, it’s gone. Sometimes it is discounted, depends on how long it has been sitting on the shelf.
  • Product Code 7 – A one time buy like seasonal Christmas decorations. Here today, gone tomorrow. So if the price is right you should snatch it up.
  • Product Code 9 – Products that are destined to be sent back to the manufacturer for a variety of reasons. They won’t be restocked and likely will be gone within a week.

[Click to Print a Wallet Sized PDF Cheat-Sheet of the Price Codes]

Dick’s Sporting Goods

The pricing system at Dick’s is fairly straight forward and can be used to easily avoid paying full price. Here’s the 411:

  • Prices ending in .00 or .99 – Indicates full-price. Avoid if you can.
  • Prices ending in .93 or .97 – These are clearance items and indicates that an item has been marked-down from the original price.

Gap & Old Navy

For those of you who are not aware, Gap owns Old Navy and they share the same pricing model. Here is the skinny:

  • Prices ending in .47, .49, .97 or .99 – Thanks to current Old Navy employee, John, for this tip. If the price ends with any of these, then the item is marked as clearance or discontinued and is probably the best price you’re going to get.
  • TIP: Keep an eye out for clearance sales where they lower the clearance price by a flat 30% of 40% off. They typically do this at the end of the season to clear out old merchandise.

Home Depot

The Home Depot, with it’s cavernous aisles and sporadically dispersed orange apron patriots, has a very simple pricing system. Make sure you drop popcorn on the ground so you can work your way back to the front of the store after you have found your final markdown air compressor. Here is all you need to know:

  • Prices ending in .06 – Former Home Depot employee, “George”, who use to perform all the price changes at the Home Depot where he worked, told me that any price ending in .06 is a clearance item and has 6 weeks to go until the next price change (which will be lower). These are typically printed on a yellow price tag.
  • Prices ending in .03 – “George” then told me that stuff that still doesn’t sell out after 6 weeks will be lowered again to a price ending in .03. This means that after 3 weeks the item will go away forever. These are also printed on a yellow tag. Look at the date printed on the bottom of the price tag to determine when it was printed as it’s an excellent indicator of when the item will get marked down again or be removed from the warehouse.

See Also: 7 Highly Clever Ways to Save Money at The Home Depot


JCPenney Price Tag

I have new information from a store manger who wanted to stay anonymous. She gave me the info on the internal pricing system at JCPenney. Here is the scoop:

  • Prices ending in .00 – all items at JCPenney that end in .00 are Full-Price. Make sure you at least have a coupon to get some savings.
  • Prices ending in .99 – if the item ends in .99 it is a Clearance price. When you see .99 it means that the specific vendor still owns the product.
  • Prices ending in .97 – items ending in .97 (see above picture) are reduced Clearance items. The manager told me that at .97 “JCPenney now owns it and can reprice it to what we’d like before loosing out on money and sending it to liquidation. The .97 is lowered EVERY 2 weeks to 1/2 (half) of the current ticket price. Items will go as low as $2.97 before they’re shipped out of the store.”
  • Prices ending in .98 –  these were your “2 for” deals. The one I saw was a limited-time deal where if you bought 2 pairs of boxer shorts you paid only $13.98.


I was lucky enough to have a Kohl’s employee email me recently to give me the scoop. While Kohl’s does not have a consistent ending price for sale or clearance items you are able to look at the electronic shelf tag to determine what kind of deal you’re getting. Here is what you need to know:

  • Check out letters in top Right Corner of digital shelf tag:
  • NM = New Markdown. This means that the product will be going on clearance that night/the next day. Wait to purchase and save some money.
  • S = Sale Price.
  • BGH = Buy one, get one for half off.
  • PP = Price Point. Language used for internal reasons to help employees place specific ad graphics and toppers on products.
  • BB = Bonus buy.
  • GV = Great Value. Limited time price drop, usually only lasts 1-2 days. Thanks to Ginger Allen at CBS Dallas for this tip.
  • Clearance Items Tip = Clearance is usually marked every other month or so, with additional marks in between. Clearance at Kohl’s is based on quantity of the item, and can vary by color. So let’s say a shirt comes in both blue and red, but there are 25 blues vs 10 reds. The blue would go to 70/80% off while the red would go to 60 off%. Typically, everything starts at 60%, and the lowest it will ever go is 90% off. Also, most clothing items will be labeled as “Limited Quantity” before going clearance at 55-60% off. Also keep in mind, unlike many stores, Kohl’s coupon will work on clearance items unless an item is considered “Prestige”, but that typically applies only to beauty products.

See Also: Kohl’s Return Policy: Here’s How It Works + Tips for Success

Lands’ End

The quality of the clothing at Lands’ End makes it a favorite for many families.

If you know the code at Lands’ End you can always ensure you’re getting the best deal possible.

  • Prices ending in .00 and .50 – Full price at Lands’ End retail locations.
  • Price ending in .97 and .99 – These two ending prices mean that you’re getting the item marked down from the original price. Often a clearance or temporary sale item.


Lowe's price tag

I was doing some research for my article on how to save money at Lowe’s and an employee dropped some knowledge on me when it comes to their price tags.

Here’s what we know so far:

  • “N” below the Barcode on Clearance Tags – I was told this means the item is discontinued and it’s up to the manager to lower the price further. The price is probably not the lowest it’s going to get, so if there’s a lot of inventory, wait until the price goes down to buy it.
  • No “N” below the Barcode on Clearance Tags  – This means the item is priced to sell and is the lowest the price will get. So buy it before it’s gone.
  • Price Ending with .02 – The item has run through its markdown schedule and the vendor has paid Lowe’s for it and it will typically be destroyed. You can try and buy it, as it’s really cheep, but most cashiers won’t let you.


Marshalls clearance price tag

Here is how price tags currently work at Marshalls:

  • White Price Sticker – This is the regular price.
  • Red Price Sticker – This is the first clearance markdown price.
  • Yellow Price Sticker – Yellow sticker means it’s been marked down at least once from the “red sticker price”. It will continue to be marked down with another yellow stick moving forward if it does NOT sell.
  • Blue Price Sticker – This means the product comes in a set, so be sure to find the other item (probably nearby) with a blue sticker.
  • Purple Price Sticker – This means the item is a “Runway” item and comes from a high-end fashion brand. I’ve never seen one of these.

Marshalls will continue to mark stuff down that does NOT sell every 7-10 days.

Office Depot

Office Depot keeps their pricing strategy a little closer to their vest. Although I did just get some great info from a current Office Depot store manager. Here is what we now know:

  • Prices ending in a 1, like .01, .31 – first clearance markdown price.
  • Prices ending in a 2, like .02, .42 – second clearance markdown price.
  • Prices ending in a 3, like .03, .63 – third clearance markdown price.
  • Prices ending in a 4, like .04, .74 – FINAL clearance markdown price.
  • All other ending numbers – you’re paying full price.


Petsmart Price Tag

The next time you enter Petsmart you’ll want to pay attention to the cents as well to make sure you’re getting a good deal. Here are the keys to remember:

  • Prices ending in 9. For example, .09, .49, or .99 – you’re paying full price on your pet food and supplies.
  • Prices ending in 7. For example, .07, .27, .97 – these are your “Reduced to Clear” prices and your best bet. Often times these products are clearly marked as “Clearance” but not always so make sure to pay close attention so a clearance deal doesn’t pass you by.

Pier 1 Imports

Pier 1 Price Tag

Another retailer where I had success cracking the code was at Pier 1 Imports. Thanks to a helpful employee I was able to decipher the price code structure and what you need to know to get the best deal possible. Here is how it breaks down at Pier 1:

  • Prices ending in .95, .00 – these two ending prices mean you’re paying full retail price. Often times they label items and leave off the .00 and just price it at $8. See above picture as an example.
  • Prices ending in .98, .48 – here is where you’ll find your savings. Both of these two ending prices signify clearance items. I was not able to determine if one of these provides better savings than the others.

[Click to Print a Wallet Sized PDF Cheat-Sheet of the Price Codes]

Sam’s Club

Image Credit: Fat Wallet.com

Thanks to loyal reader Chris for dropping the 411 on the pricing system at Sam’s Club. Here is what you need to know:

  • Prices ending in a 1 (as in $8.71 or $125.01) – Item is a sale price and on clearance.
  • Check letter on the Shelf Tag – Typically, there is a letter next to the item number in the upper right hand corner of the shelf tag. Here is what they mean:
    • A = Active Item – Something that they normally carry.
    • N = Never-Out – Item should always be in-stock.
    • C = Canceled – Store will no longer carry the item. If it’s not already clearance priced, it will be soon if not sold out.
    • S = Seasonal – Item will be replenished a few times before it’s gone for good or until next year.
    • O = One Time Buy – If you see an “O” and want it, buy it. Usually they only get one shipment of it, rarely is it replenished.
  • Display Models – Ask a manager for a discount on a display model marked with a C on the shelf tag. If it is the last one in the store you can almost always get a 20% discount on the item.
  • Always Check the Date on the Price Sign – Check the bottom of the sign, there is a date printed on it. The date is when the sign was last printed. Really handy for watching those markdowns and trying to get it for the best price. Thanks Jenn for this tip!

See Also: 7 Ways to Shop at Sam’s Club Without a Membership


Sears has a pricing system that can really save you money if you use it correctly. When making a significant purchase be sure to buy only when the price is at clearance or final markdown. This is especially true when buying electronics, patio furniture and lawn mowers. NOTE: This only works in-store and not at Sears.com.

  • Prices ending in .99 – you’ll be paying full retail price, hope you have a Sears coupon at the very least.
  • Prices ending in .97 – this is the price of a discontinued item on clearance. The price could go down even further.
  • Prices ending in .88 – this is the final markdown price and your best possible deal at Sears.

Target (aka Tar-zhay)

Target Price Tag

Target, the favorite store for those who think they’re above Walmart, is a good place to put your code cracking skills to the test.

Thanks to Snopes for helping set the record straight with Target price tags.

Here is what you need to know in order to get the best deal:

  • Prices ending in .99 – that is full price baby!
  • Prices ending in 8, as in .98, .88, etc. – this is a marked down price of an item on clearance.
  • Prices ending in 4, as in .24, .04, etc.  – this also is a marked down price of an item on clearance. At one point this was considered the final markdown price but that is not accurate anymore.
  • Check out the tiny print!  – check out the above image of the Target price tag. See the tiny number in the circle I drew? That is the markdown percentage of the item from the original price. In this example it says 70, as in 70% off the original price.

Target marks down items by the following increments, 15%, 30%, 50%, 70% and 90% off. Clothing and Shoes are marked down at 30%, 50% and then 70% (and then go salvage).

Seasonal Items goes 30, 50, 70, and only the non-”big name” items go to 90.

Everything else goes 15, 30, 50, 70 and then salvage. (Thanks Jen for the updated tip!)

Typically an item will stay at the current markdown percentage for 10-14 days before getting marked down further.

See Also: 7 Target Clearance Tips: Learn How to Save BIG at Tarzhay

TJ Maxx

TJ Maxx price tag

Thanks to an anonymous TJ Maxx employee, I got the inside scoop on their clearance price tags:

  • Red Markdown Tag – The red markdown tags are the standard clearance tags. Items can be marked down more than once using red tags just depending on how many “cycles” they stay in the store for.
  • Yellow Markdown Tag – Yellow tags are typically final clearance and can be used for special clearance events, like changing out seasons. These are usually the best deals as the store is trying to get this merchandise out ASAP to make space for the new season’s stock, but these are only used a few times a year.
  • Purple Markdown Tag – Purple tags indicate that the item was featured on the runway during Fashion Week. While the prices might not beat a red or yellow tag, they’re still a lot cheaper than shopping at major department stores like Nordstrom, Saks, or Bloomingdales.

See Also: TJ Maxx Return Policy: Tips and Tricks to Make It Work For You

Ask the Reader: Have you noticed any other internal pricing strategies that retailers use? If so, what are they? Let’s make this the definitive shoppers guide to cracking the price tag code. I look forward to your comments.

Bonus! – Printable ‘Crack the Price Tag Code’ Cheat Sheet for your Wallet or Purse

To print cheat sheet, or save it to your computer, do one of the following:

      • Right click on below cheat sheet and click “Print” or “Save Image As” to save it to your computer for future reference.
      • Or click on the cheat sheet to open it in a new window then click on the “Print” or “Save” icon.
      • Once you’ve printed it just cut along the perforated lines and fold it to the size of a business card.

Click to Print Cheat Sheet
Final Note: This article is for informational purposes only and is constantly being updated. If you know of any changes that need to be made, or have information on new stores, please let me know. Thanks!

By Kyle James


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Best Buy will now price match you in the store what Amazon offers. You only got to look it up on your phone. Walmart requires the advertisement printed out.


Do all the pricing codes only apply to brick & mortar or to online versions of the stores as well?


Best Buy will ONLY match prices on Amazon.com that are sold by Amazon itself. Only about 30% of items listed on Amazon.com are sold by Amazon. The remainder are sold by other companies. If you read the item description and price information it will usually, clearly say “Sold by: or “Fulfilled by” which is followed by the non Amazon company that actually sells you the item. Best Buy will not match those prices as they are no sold BY Amazon.


This is a great guide. Although I did hear from someone that for the Target price tags, if it is a clearance item and it ends in .98, the item will be marked down again. Can anyone confirm this?


I am surprised that you don’t have Walmart in the cheat sheet

julia @ howmuchcost.org

I shop at Costco all the time! These are great tips!! I’m gonna check out your other posts. Thanks again!

Wow that is very interesting. I never noticed the internal pricing. I go to Tar Zhay all the time and will have to look out for stuff with prices ending in .04. Definitely good info to have. Thanks.

I am not normal so I can often be found staring at a price tag wondering if the price will go lower. And if so, trying to figure out where I can stash my loot to keep it safe from my fellow bargain shoppers. This is awesome. I need to print it out and put it in my wallet.

DC @ Young Adult Money

Thanks for the Home Depot tip in particular. I always wonder if the prices will be marked down further.

Laura Raisanen

Hey Kyle,

Wow, thanks for denormalizing me! These are fantastic tips, I’m actually going to pay attention to this and see if it also works in the UK. I think it probably will.

Thanks for sharing πŸ™‚


Romona @Monasez

I actually worked at target a while back and I didn’t even know how the pricing system worked. This is good information.


Can you make that into a little laminated credit card size thing that I can keep in my wallet? I love knowing the code. I will especially use this at Target and Home Depot.

Laurie @thefrugalfarmer

Umm, Kyle, in case you didn’t know, it’s called Tar-zhay BOUTIQUE. Get it straight! πŸ™‚ Seriously, though, I HAD NO IDEA! Thanks for the awesome money saving secrets. I’m so excited to shop now!


At Sam’s club if the item ends in 1 as in $8.21 then that item is on clearance. Also there is usually a letter next to the item number in the upper right hand corner of the shelf tag. A=Active item (something that they normally carry. N=Neverout (item should always be in stock. C=Canceled (store will no longer be carrying the item and if it’s not clearance priced yet it will be soon if it’s still in stock). Also you can get a 20% discount on the displays if the item is canceled and it is the last one in the store. And as said above if there is any form of damage you can usually get an extra discount. The managers are usually willing to take money off just to get rid of the stuff. P.S. This does not apply to “Code 2” items (the stuff with the orange markdown stickers. Those have prices that already reflect any damage to the item.


THIS IS AWESOME! I pinned the information for Target before, but this is so comprehensive. Thank you!!!!

Cheryl McDaniel

If you don’t want to carry around another card in your wallet, then do what I do…either just bookmark this on your smart phone OR copy it into your NOTES section/app on your phone or take a picture of the list with your phone so that you always have it with you…because who doesn’t have their phone with them at the store??

Sis Gullett

Hey Kyle, Do you suppose that now that we all know the secrets to the codes, they all will change them to something different?

Kyle W

As a former Home Depot employee, I want to let you know that the green tags are NOT discount tags. Rather, they let employees know that they are dangerous chemicals that are not allowed to be stocked in the overhead storage above the aisle. Just FYI so people don’t think the pool chemicals are on sale!


To clarify for everyone I worked at home depot for 8 years in 3 different states in a corporate position for 6 of those years. The green tags from a printer are a california thing regarding fcc regulations and where product can be stocked and stored. Green markdown tags on products that are hand printer are markdowns seperate from regular clearance. Usually those are damaged items or special order returns that have been marked down to clear out. You see a lot of them in paint because it’s cheaper to just mark things down even at a loss for them then dispose of it because most of those materials are hazmat. Many of the special order returns can also be marked down further if you want to haggle with a manager. Usually they won’t drop it below what it actually cost home depot but if its been there a while it doesn’t hurt to ask some managers will be happy to just get rid of it.


This is fun! I consider myself a savvy shopper and will add this “investigative” strategy to my arsenal of tips!
I even laughed out loud reading this as I got a kick out of your credit to store employees! “ShopSavvy” is a free app that scans a product bar code to see if you are getting the lowest price or whether a store nearby or online has a better deal. I’ve done this at Walmart and when I showed the employee the lower price, they gave it to me at the register.

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